Event Talking Points

What Motivates Team WLSL™

The World's Largest Swimming Lesson™ is a promotional event designed to build awareness and generate local and national media attention about the vital importance of teaching kids to swim to help prevent drowning and improve quality of life. What's exciting about the WLSL event is that so many organizations and individual aquatic facilities come together to make it happen. The WLSL event helps capture the passion we have for this critical issue as individuals and focuses all that energy on one message for one day.

The 15th Anniversary 2024 World's Largest Swimming Lesson™ will take place on Thursday, June 20th. Host locations can host a large special event or conduct swim lessons through out the day to best suit their operation schedule. Let's make a difference by working together this summer. After all, learning to swim and the exposure to water safety skills and messages that swimmings lesson offers provides a lifelong foundation for drowning prevention.

Since its inception in 2010, TEAM WLSL™ has shared the message Swimming Lesson Save Lives™ with billions of kids and adults. By joining our voices together, members of TEAM WLSL™ believe that we can make a positive difference in the lives of children and adults around the world and drive home the message that learning to swim is as important to general safety as wearing a helmet when riding a bike or wearing a seat belt when riding in a car.

WLSL Key Message Points

  • Research shows risk of drowning can be reduced by 88% if children participate in formal swimming lessons between ages 1-4. Source: Archives of Pediatrics & Adolescent Medicine 2009

  • The World’s Largest Swimming Lesson™ brings together tens of thousands of individuals from hundreds of communities around the globe who all participate in the same lesson on June 20th to raise awareness about drowning and the fact that swimming is a vital life-saving skill that every child should learn.

  • In 2023, TEAM WLSL™ continued its global mission to share the message that Swimming Lessons Save Lives!  Tens of thousands of kids and adults on 6 continents learned life-saving skills and had a blast helping build awareness about this vital cause.  We're so proud of all our Host Locations and individual participants for their work and contributions to help prevent loss of life through drowning.

  • Internationally, the World Health Organization estimates drowning is one of the top five causes of death for people ages 1-14 in 48 of the 85 countries it monitors around the globe. Swimming is a vital life-saving skill. Drowning is preventable! 


What Parents Need To Know

  • Drowning is silent and can happen in as little as 20-60 seconds. Drowning doesn't look like it does on TV or in the movies.

  • Enroll your kids in swimming lessons; learning to swim is the strongest defense against drowning.

  • Being safe in and around the water requires more than just swimming lessons. It requires layers of protection, including: careful supervision of children, appropriate fencing and safety equipment, protection from hazards, knowing what to do in an emergency, including CPR, and an understanding that safety is a personal responsibility.

  • Never leave kids alone in or around water, not even for a second. Put the cell phone away and give young children 100% of your attention when they are near or around water.

  • Have young children or inexperienced swimmers wear U.S. Coast Guard-approved life jackets around water, but do not rely on life jackets alone.

  • There is always risk associated with being in, on and around the water. But, loss of life from drowning CAN and SHOULD be prevented and we have the power to make that happen.

  • Learning to swim and the exposure to the water safety skills and messages that swimming lessons offer provide a lifelong foundation for drowning prevention.